W magazine’s September fall fashion issue transformed as digital companion
Louis Vuitton, Prada and Chanel have joined forces with Condé Nast’s W magazine for the print titles’ September collector’s edition.
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Influencer marketing brings relationship building into digital age
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.
Luxury Daily, August 24, 2016 – Lifestyle benefit beginning to outweigh traditional luxury stories
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Consumers’ retail journey to improve with amplified social media strategy
Social media provides retailers with a toolkit for enhancing, influencing and personalizing the consumer journey, but 81 percent of retail marketers feel their methods need to improve, according to a new report by Boston Retail Partners.
Luxury Daily, August 18, 2016 – How should luxury brands navigate creative shift on social media?
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Counterfeiters, Coty, real estate and Tesla – News briefs
Today in luxury marketing – Luxury brands get tough with counterfeiters; Coty may shed fragrance lines as focus shifts to higher end; Many downtown luxury apartments sit empty; Tesla cooperating with French authorities investigating car fire.
5 emerging trends in fragrance marketing strategy
When almost half (49 percent) of all yearly perfume sales are over the festive period, having the right launch strategy in place is vital to success.
W magazine, Simon Malls launch nationwide model search
Simon Malls and Condé Nast’s W magazine are teaming up to scout new modeling talent at shopping centers across the United States.
Heritage Circle taps affluent Africans’ growing demand for prestige brands
Online retailer and members’ community Heritage Circle is celebrating the sophistication and achievement of high-net-worth African men by positioning its retail experience as inspirational over transactional.
70pc of new billionaire wealth in 2015 came from Asia: Wealth-X
As of 2015, the 2,473 billionaires around the world hold a combined wealth of $7.7 trillion, making them a small but powerful population in the global economy.