New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.
Chanel, Gucci and Fendi were among the fashion marketers bridging the gap between print and digital with advertisements and featured pieces in pictorials found in W’s “Instaglam” March issue.
Luxury specialty retailer Barneys New York will collaborate with Opening Ceremony, the Council of Fashion Designers of America and Intel on wearable technology pieces.
Luxury marketers and retailers such as Chanel, Christian Dior, Marc Jacobs, Salvatore Ferragamo, Saks Fifth Avenue, Neiman Marcus and Louis Vuitton helped to boost the much-hyped 40th anniversary collector’s edition of Condé Nast’s W up 105 percent in ad pages from the year-ago period.
Brands such as Louis Vuitton, Gucci, Michael Kors and Marc Jacobs that have strong personalities behind their brand will be more likely to create an impression among consumers and achieve lifelong affinity from the public, something marketers should strive to do.
Latin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris.
Today in luxury marketing – Euro debt worries hit Milan; Mercedes-Benz previews new B-Class ahead of Frankfurt debut; Armani to design Olympic gear.
Prestige brands continue their epochal battle against piracy and counterfeiting in hopes of stemming both lost revenue and tarnished brand equity.
