Bang & Olufsen teams with Opening Ceremony for Form 2i headphone promotion
Danish audio and video company Bang & Olufsen has partnered with retailer Opening Ceremony to increase awareness for its B&O Play Form Ai headphone collection.
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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue
Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.
Starwood pushes for final shark fin ban in response to population crisis
Starwood Hotels & Resorts Worldwide is banning shark fins at all affiliate properties to join the cadre of establishments taking a stand against the depletion of marine life.
Top 10 luxury branding efforts of Q1
Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.
Top 10 luxury brand digital campaigns of Q1
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
Bergdorf looks to boost in-store 5F foot traffic with mobile ad
Department store Bergdorf Goodman is introducing consumers to its new range of offerings in its contemporary 5F department with an ad on the mobile Web site of New York magazine’s The Cut.
Luxury Daily, March 24, 2014: Thailand tourism looks to spring back from protest-fueled dip
Kering positions itself as sustainability leader with conference speaking engagement
Luxury conglomerate Kering will speak at the third Copenhagen Fashion Summit on sustainability to highlight its work.
Nowness adds shoppable video feature to sell with subtlety
The LVMH-owned and editorially independent Web site Nowness has unveiled a new shoppable video feature to blend content and commerce.
Jaguar Land Rover joins Invictus Games to empower veterans
British automaker Jaguar Land Rover is sponsoring the first Invictus Games Sept. 10-14 that gives sick or wounded service members the opportunity to compete in a number of sports.