Luxury Daily, July 8, 2014 – Christian Louboutin hypes beauty line with Web site takeover
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Top 10 luxury brand social marketers of Q2
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
Top 10 brand social videos of Q2
In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
Mercedes-Benz shows dark side in new fashion campaign video
German automaker Mercedes-Benz is highlighting its ties to fashion with an eerie campaign video for spring/summer 2015.
Luxury Daily, June 5, 2014 – Interior Brazilian cities poised to ignite next wave of growth: BCG
Dorchester Collection cancels Fashion Prize not long after ownership controversy
The Dorchester Collection folded up its highly-regarded Fashion Prize to focus on other projects, according to the brand.
LVMH renews sustainability status through Green Week partnership
Luxury conglomerate Moët Hennessey Louis Vuitton is spreading news of its ecologically sound practices through its third annual participation in the European Commission’s Green Week.
Luxury Daily, May 21, 2014 – Stuart Weitzman drives full-price ecommerce with Rent the Runway partnership
Temporary retail “shows” allow for smooth entry into emerging market
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
Style.com/Print Fall 2014 captures American spirit via global marketers
Giorgio Armani, Christian Dior and Balenciaga were among the marketers channeling the “American Spirit” in the fall 2014 issue of Fairchild Fashion Media’s biannual imprint, Style.com/Print.