Mercedes-Benz is building awareness through product placement and sponsorship at the 73rd Senior PGA Championship by allowing consumers to hone their golf skills while engaging with interactive brand experiences.
Swiss watchmaker Roger Dubuis used Instagram and Facebook for a contest in which consumers sent in images that embody the billionaire lifestyle with a chance to win a trip to Monaco.
French fashion label Chloé is marketing its fragrance L’Eau de Chloé through an engaging mobile application for the iPhone that includes product details, social media functionality, campaign images and a photo contest.
Advertisers including Tiffany & Co., Ralph Lauren, Cartier, Rolex, David Yurman and Ritz-Carlton are positioning themselves purveyors of the luxury lifestyle in this month’s Town & Country magazine that features actress Gretchen Mol, private clubs and Britain’s Queen Elizabeth II.
Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.
Swiss watchmaker Zenith watches is selling its timepieces online for the first time in Britain through third-party retailer Watches of Switzerland.
Robb Report is focusing on custom luxury experiences through advertisers including Ralph Lauren, Hermes, Brioni, Corneliani, Stefano Ricci and Richard Mille in its March issue.
Watchmaker and retailer Tourneau is upping its digital presence by revamping its Web site and optimizing it for mobile to allow a seamless multichannel experience.
