Marketers including Cartier, Oscar de la Renta, Carolina Herrera and Harry Winston are doubling up on ad placements this month in Hearst’s Town & Country not only in the October issue, but in the fall/winter Weddings publication released at the same time.
Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
Audi of America is leveraging its second-time sponsorship of the 64th Primetime Emmy Awards through a collaboration with U.S. label Derek Lam that will put the brand front and center during live behind-the-scenes online footage.
Ralph Lauren, David Yurman, Estée Lauder, Dom Pérignon, Audemars Piguet, Breitling and other luxury advertisers scored key placements in the inaugural print and online issues of status publication DuJour.
Marketers including David Yurman, Leviev, Louis Vuitton, Christian Dior, NetJets and Hublot are reaching an exclusive audience of super-affluent consumers via the summer issue of The Private Journey, a magazine that targets consumers with an average household income of $9.2 million.
Marketers such as Burberry, Four Seasons, Hugo Boss, Lexus and Michael Kors spread their latest brand messages via traditional and digital channels during the second quarter of this year to pick up the pace against competitors that focused on one channel.
German automaker Mercedes-Benz and international high-end online retailer Luisa Via Roma will host the first fashion film festival in Florence June 17 with videos presented by LVMH Moët Hennessy Louis Vuitton’s luxury-focused content site Nowness.com.
A digital broadcast of the 2012 Council of Fashion Designers of America Awards will be exclusively available on Style.com June 5 all with content optimized for mobile to ensure maximum reach.
