HauteLook enables mobile flash sales via iPhone app
HauteLook.com is letting consumers use their iPhones to buy discounted luxury items from its flash sales with the launch of a new mobile application.
HauteLook.com is letting consumers use their iPhones to buy discounted luxury items from its flash sales with the launch of a new mobile application.
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
German automaker Mercedes-Benz is promoting its 2011 E-Class with an in-application advertising campaign on The New York Times’ Editors Choice iPad application.
NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers.
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
To drive Web site traffic and market to a high-end audience, online luxury handbags and accessories consignor Ann’s Fabulous Finds has announced its Louis Vuitton handbag giveaway.
Actress Julia Roberts is set to sign a new deal with luxury brand Lancome, pushing her contract up from a rumored $20 million to $50 million.
Cartier is promoting its involvement in the ultra-upscale French antique festival Biennale des Antiquaires via its Rouge Cartier emagazine.
Half of luxury consumers have noticed a decline in the quality of high-end products and services, according to Luxury Institute.