Customer relationship marketing technology is nearing a point where prestige brands will be able to administer a quality of service that delivers on the promise of luxury in ways never before possible.
Today in luxury marketing – Check out the first video for Alexander McQueen’s revamed McQ collection; Haider Ackermann does not want to make anymore men’s clothes until he feels like it.
Luxury brands have started to explore Facebook’s viability as a retail channel as the social network continues to position itself as the one stop shop for communications, networking and marketing on the Internet.
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
The online advertising industry is poised to record its best year ever after a historic third quarter in which it grossed $6.4 billion, according to the Interactive Advertising Bureau.
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
French fashion house Christian Dior has partnered with Conde Nast’s W for a sponsorship of the magazine’s online interactive Fashion on Film festival.
Ecommerce destination HauteLook has followed the Gilt Groupe precedent by launching its own flash-sale travel program, Getaways.
Luxury brands looking to regain their swagger this holiday season have started to offer significant discounts on items in-store and online.
