Conde Nast, publisher of magazines such as W, Vanity Fair and Vogue, delegates each of its 18 titles to use social media marketing to their advantage, resulting in an unpredictable and customized interaction with consumers.
Although some affluent consumers see Valentine’s Day as a chance for jewelry and candy companies to make money, luxury brands think outside of the proverbial chocolate box in order to reap the benefits of star-crossed lovers and their wallets.
Online retailer Bluefly.com is expanding its product line by adding a designer fragrance boutique to its repertoire.
Today in luxury marketing – Ferrari celebrates 250 GTO’s 50th anniversary; Crystal Renn is the new face of Jimmy Choo; Is men’s wear back?; The rise of the new global elite.
Luxury lifestyle online publisher JustLuxe is an advertising option for high-end brands interested in reaching 2.5 million monthly affluents that visit the site with custom-built ads.
Starwood Hotels & Resorts’ St. Regis New York gives guests a bite of the Big Apple with its custom E-Butler iPad application that serves as a concierge and an insider’s guide to New York.
Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.
