Published: February 16, 2011
Conde Nast International opened a newsstand in London where it will house all of its print and digital publications for the first time in the same space, creating a marketing powerhouse for its various magazines.
Published: February 7, 2011
Published: February 4, 2011
NEW YORK – Architectural Digest is undergoing a complete print, digital and mobile redesign, which it unveiled during an exclusive invitation-only preview on Thursday. It will likely provide more opportunities for advertisers.
Published: February 2, 2011
Published: January 28, 2011
A consumer survey from November 2010 proves that BMW, Mercedes-Benz and Rolex are the most internationally desired luxury brands, based on their ability to encourage consumers to think, feel and act in a certain way.
Published: January 27, 2011
Published: January 27, 2011
Tens of thousands of people around the world wait for a bus every day, and what better way to give pedestrians something visually pleasing and engaging than investing in bus-shelter advertising.
Published: January 26, 2011
Luxury brands around the world are adopting unique marketing strategies to bounce back after the spending slump of the recession.
Published: January 26, 2011
Published: January 26, 2011
Today in luxury marketing – Kylie Minogue becomes the face of new Lexus ad campaign; McLaren teams up with Tag Heuer to release a new watch; Couture isn’t so dead, after all, according to Givenchy, Dior, Armani and Chanel execs.