Bluefly launches social game to increase customer loyalty
Bluefly has announced the launch of a new social game that rewards its customers for interacting with different elements of the site via special discounts, deals and fashion badges.
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Best practice for mobile customer experience
Given that mobile technology has caught up to the standards that luxury brands have set for their consumer experiences, 2011 will no doubt be the year mobile gets haute.
What does the souped-up iPad 2 mean for luxury marketers?
The new iPad 2 has opened doors for luxury brands in terms of advertising and marketing opportunities such as one-to-one video chat with customers, augmented reality, in-app advertising and branded applications.
Luxury Daily, March 3, 2011 – Lexus unveils largest multichannel campaign in brand history
Social media emerging as direct commerce channel: study
A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel.
Luxury Daily, Feb. 25, 2011 – Is Moschino’s full-screen Web site a flop?
Mobile Web is linchpin for luxury marketing success
Luxury brands must recognize the growing demand for customer engagement across multiple channels as consumers become increasingly comfortable making purchases on mobile.
Nordstrom takes the fight to flash sales
Department store chain Nordstrom’s $180 million acquisition of flash-sale site HauteLook moves the retailer into a more prominent Web position and will solidify its role in one of the fastest-growing sectors of retail.
Bluefly CEO: Luxury shoppers show signs of frugality fatigue
Bluefly reported a 17 percent year-over-year increase in profits that the company’s CEO claims is indicative of a significant rise in what she calls frugality fatigue.
43pc of affluent consumers shop online for gifts: study
With Valentine’s Day come and gone, luxury brands need to learn from the holiday and prepare their online Web sites to take advantage of the powerful gifting opportunities right around the corner, such as Mother’s Day and Father’s Day.