Infringements and counterfeits are result of brand’s success: attorney
One of the biggest challenges that luxury brands face with counterfeiting is loss of business in terms of revenue. What should they do to get a handle on this?
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Karl Lagerfeld to direct ice cream-inspired short films
Designer Karl Lagerfeld will premiere a short film series starring actor Rachel Bilson and Belgium’s Magnum Ice Cream at the Tribeca Film Festival on April 21 in New York.
Jenn-Air lands exclusive ad sponsorship with Architectural Digest
NEW YORK – Luxury home-appliances manufacturer Jenn-Air inaugurated its exclusive partnership with Conde Nast’s Architectural Digest in the magazine’s new iPad application, AD Amazing Kitchens, at the Architectural Digest Home Design show March 17.
ReFINEstyle offers luxury goods at up to 90pc off
ReFINEstyle is letting consumers buy luxury apparel and accessories from top designers at discounted prices of 40-90 percent less than what retailers charge.
Are luxury brands in the tank for product placement?
Careful product placement in movies, television and music videos can influence brand perception, build awareness and solidify an already-established reputation. Do luxury brands get it?
Just how high or low can a luxury brand go?
When the going gets tough, affluent consumers get going – and shopping.
Elle measures latest luxury runway shows with iPad app
Hachette Filipacchi’s Elle magazine has launched an iPad application that allows fashion-savvy consumers up-close, backstage footage from luxury brands’ top runway shows.
Neiman Marcus struts its stuff via branded social hub
Neiman Marcus is relying on its NMdaily branded blog to position itself as an innovator and influencer of fashion trends.
Matthew Williamson to extend customer base with Macy’s line
Matthew Williamson forayed into the mainstream retail sector with a line for Macy’s and since the economy is still fickle at best, it may not be such a bad idea for some prestige brands to stretch into a less-than-luxury realm.
Luxury Daily, March 11, 2011 – Dior achieves impact of TV and print via VIVmag advertising