Luxury jewelry advertisers along with high-end home brands are targeting readers of Veranda’s March/April issue, which saw a 4.29 percent increase in ad pages since the year-ago period.
Luxury marketers such as Ralph Lauren, Omega, The Yacht Company, Dior, Hublot, Douglas Elliman, Richard Mille, Bulgari, Graff, Boodles and Jaeger-LeCoultre are targeting affluent readers in the latest issue of the Financial Times’ “How To Spend It” magazine.
China-based searches for high-end watch brands increased 39.3 percent during the first half of 2012 compared to the year-ago period, proving that interest in luxury remains strong, according to a new report by Digital Luxury Group.
Tiffany & Co., De Beers, Valentino, Movado and other luxury advertisers are gaining double the exposure through the December issue of Condé Nast’s W via advertisements in the Gift Guide supplement.
The November/December issue of American Express Publishing’s Departures is rounding out a successful calendar year for the publication during which it saw ad revenue rise 12 percent and ad pages grow by 2 percent.
Premium tequila brand DeLeón is building excitement for its new Leóna tequila with an end-of-the-world multichannel campaign to lure users to try the new spirit.
Tiffany & Co., Hermès, David Yurman, Chanel, Inspirato and Roger Dubuis are pushing products and services in the November issue of Robb Report, while other luxury advertisers scored tailored exposure in the “Host’s Guide” and “Exceptional Properties” supplements.
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
Travel brands including Waldorf Astoria, Mandarin Oriental, J.W. Marriott, Celebrity Cruises, Renaissance Hotel and Viking Cruises are making their print ads stand out in the October issue of American Express Publishing’s Travel + Leisure via multichannel touchpoints.
