Luxury Daily, May 30, 2013 – Dolce & Gabbana offers social entry point to brand lifestyle
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Four Seasons strengthens brand content strategy with magazine redesign
Four Seasons Hotels and Resorts is updating its storytelling strategy with a magazine redesign that delivers a more modern approach, expanded content and a stronger point of view.
Louis Vuitton, Valentino reach summer-minded readers of WSJ. Magazine
Louis Vuitton, Christian Dior, Cartier, Valentino, Ralph Lauren and many other luxury advertisers are reaching the 1.6 million readers of the latest WSJ. Magazine, out for the United States’ Memorial Day weekend.
Luxury Daily, May 21, 2013 – LVMH, Hermès leave behind “friendly” feud with new legal developments
Luxury Daily, May 17, 2013 – High-earning business owners buy luxury more often than non-business owners: report
Dior, David Yurman push watches in June Vanity Fair
Christian Dior, David Yurman and other luxury advertisers placed advertisements that show off luxury timepieces in the June issue of Condé Nast’s Vanity Fair.
Clive Christian, Ulysse Nardin target Aston Martin aficionados in brand magazine
Clive Christian, Ulysse Nardin and other luxury advertisers are targeting Aston Marin aficionados in the brand’s newly relaunched magazine.
Luxury Daily, May 9, 2013 – Hermès engages younger brand enthusiasts with tableware line
Tiffany, Cartier tap “Relaxed Glamour” theme in Veranda
Tiffany & Co., Rolex, Patek Philippe, Chopard and Cartier are among the advertisers in the May/June issue of Hearst’s Veranda, which marks a 5 percent year-to-date ad page increase since the same time last year.
8 P’s of luxury brand marketing
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.