Cartier, Breitling target male auto enthusiasts in Bentley magazine
Cartier, Breitling and other luxury watch advertisers are targeting affluent, male auto enthusiasts in Bentley Motors’ North American 2013 summer magazine.
Cartier, Breitling and other luxury watch advertisers are targeting affluent, male auto enthusiasts in Bentley Motors’ North American 2013 summer magazine.
Ralph Lauren, Bottega Veneta and Christian Dior are embracing prevailing trends with handbag advertisements that expand their fall campaigns in the August issue of Town & Country.
Luxury marketers revamped their mobile strategies by creating enticing applications and new mobile-optimized sites to keep consumers constantly connected to their brands.
Louis Vuitton, Saint Laurent, Breguet, Ralph Lauren, Cartier and Dorchester Collection are getting a larger share of attention in the eclectically advertised July/August issue of WSJ. magazine.
Cartier, Louis Vuitton and Richard Mille lead a long line of jewelry and timepiece advertisers that complement the “Leaders in Luxury” theme in the 137-page July issue of Robb Report.
Heart’s Town & Country showcases 17 new jewelry advertisers in its 149-page June/July issue including Chopard, LeViev, Parmigiani and Tag Heuer.
Porsche is virtually putting consumers in the front seat of its new Cayman vehicle via a mobile application that is designed to promote safe driving and build brand awareness, while also letting affluent consumers compete in a variety of challenges.
Luxury brands that are beginning to show off their fall collections in new ad campaigns gave Condé Nast’s W a 2.6 percent increase in ad pages for its combined June/July issue compared to the year-ago period.
Guggenheim Digital Media’s The Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source.