Product placement in film more beneficial than brand sponsorship
Luxury brands are likely to benefit from increased exposure created by product placement in feature films than from brand sponsored events that reach a narrow number of consumers.
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Patek Philippe expands consumers’ knowledge via QR code
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
Luxury Daily, September 6, 2013 – Online streaming of fashion shows makes show locations irrelevant
Omega launches catalog mobile app to display timepieces
Swiss watchmaker Omega is showing off its timepiece portfolio in a newly launched mobile application that is similar to a print catalog.
De Beers elevates status of Hong Kong, Macau Island stores with renovations
Jeweler De Beers reopened its Hong Kong and Macau Island, China, stores after undergoing renovations meant to elevate the status of both spaces in the expanding Asian market.
Top 10 luxury brand mobile apps of H1
Luxury marketers used mobile applications to let consumers experience new products easily through their smartphones and tablets during the first half of 2013.
Luxury Daily, August 6, 2013 – Top 10 luxury brand social videos of H1
Gucci, David Yurman target affluent Hamptonites in Beach magazine
Gucci, David Yurman and others are targeting the affluent vacationers of Long Island’s East End by being featured alongside local businesses frequented by Hamptons regulars in the third issue of Modern Luxury’s Beach magazine.
National Bank of Kuwait gives 360-degree augmented reality yacht tour via Snipp Khayal app
National Bank of Kuwait is giving its customers a 360-degree augmented reality of an Azimut Yacht tour that can be accessed by scanning an image with the Snipp Khayal mobile application.
Patek Philippe redesigns classic timepiece for charity auction
Swiss watchmaker Patek Philippe is redesigning a classic timepiece from its Grand Complications collection to be auctioned off to help research a cure for Muscular Dystrophy.