Luxury Daily, July 7, 2014 – Top 10 luxury brand mobile marketers of Q2
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Ferragamo uses microsite to depict global influence
Italian fashion brand Ferragamo is launching a new collection modeled after a buckle.
Top 10 luxury brand multichannel marketers of Q2
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
Affluent shoppers drive retail consumption: report
Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.
Van Cleef & Arpels employs Instagram to showcase fine jewelry in motion
French jewelry house Van Cleef & Arpels is engaging with its social media audience by unveiling a new collection solely on Instagram.
Luxury Daily, June 25, 2014 – Customer-centric culture gives competitive edge: Forrester senior analyst
Luxury Daily, June 20, 2014 – LVMH strengthens ties to art world with exhibit sponsorship
6 luxury marketing trends to watch
For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.
Ferrari and Shangri-La partner for racing season to combine clientele
Italian automaker Ferrari is entering a partnership with Hong Kong-based hotel chain Shangri-La to bring guests a personalized experience when traveling to European and Asian race series.
Chanel repeats fashion show to underscore US influence
French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show.