Hermès loses artistic director of women’s ready-to-wear
French leather goods house Hermès’ artistic director Christophe Lemaire is leaving the brand to devote himself to his eponymous label.
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Galeries Lafayette creates in-store trip planner to ease shopping
French department store chain Galeries Lafayette is helping consumers plan their shopping excursions with a new mobile application.
Smythson celebrates history of travel to educate consumers
British leather goods maker Smythson is sending all of the brand’s newsletter subscribers an email featuring its blog post on the history of travel.
Miu Miu teases fall/winter campaign video to grow reach
Prada-owned Miu Miu is launching a fall/winter 2014 advertising campaign video that has been teased on various forms of social media prior to the release.
Understanding regional grooming behavior vital to brand growth: survey
For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.
Chanel, Gucci strengthen royal affiliations in Vanity Fair’s August edition
Chanel, Gucci and Saint Laurent Paris were among the collection of luxury marketers wishing Britain’s Prince George a happy first birthday in the August issue of Vanity Fair.
Luxury Daily, July 14, 2014 – Harrods aids Boodles’ high-jewelry awareness with month-long display
Luxury Daily, July 11, 2014 – Jimmy Choo creates virtual showroom to enhance preorder experience
Top 10 luxury brand efforts of Q2
Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.
Luxury Daily, July 8, 2014 – Christian Louboutin hypes beauty line with Web site takeover