Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience.
French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.
Ralph Lauren, Chanel and Gucci were among the luxury fashion marketers to share current collections with the cross-generational readers of Vogue’s August issue.
In the wake of the United States Vogue announcing its slimmer September edition, British Vogue is preparing its largest fashion issue ever.
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.
Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.
Christian Dior and Louis Vuitton are among the luxury marketers aiming to be seen within the fall fashion preview pages in W magazine’s August issue.
French footwear label Christian Louboutin is drawing attention to its newly launched beauty line with digital communications that match a bottle of nail polish with one of its stilettos.
Italian apparel and accessories brand Bottega Veneta is making its iconic Knot bag the star with an upcoming campaign on its Web site.
