Luxury Daily, September 10, 2014 – Net-A-Porter exec: When consumers click, they should see everything instantly
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Gucci sparks interest in Jackie Bags with Kate Moss campaign
Italian fashion label Gucci is enlisting model Kate Moss to generate interest in the brand’s new Jackie Bags, a collection that gained its name from Jacqueline Kennedy Onassis.
Bergdorf Goodman, Yoox, Twitter and Ferrari – News briefs
Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.
Bloomingdale’s participates in Fashion Week with store window runway show
Department store chain Bloomingdale’s is showing off its exclusive fashions from its 100 Percent campaign in a live fashion show in its New York flagship store windows.
Neiman Marcus brings together fashion photographers to boost September magalog
Department store chain Neiman Marcus is commemorating the 20th anniversary of its “The Art of Fashion” campaign with its September issue of The Book, its print and digital magalog.
Bloomingdale’s emphasizes diversity with 100 designer campaign
Department store chain Bloomingdale’s is presenting consumers with exclusive capsule collections from 100 different designers this fall.
Luxury Daily, September 3, 2014 – Saks introduces user-generated content hub to propel purchases
Miu Miu evokes human emotion through unconventional messaging app
Prada’s Miu Miu is looking to change how consumers communicate digitally by sponsoring the creation of a mobile application tied to its latest commissioned Women’s Tales film.
Tiffany, Dior, Harrods, Marc Jacobs and Fendi – Live news
Luxury Daily’s live news from Aug. 27 – Tiffany & Co. reconfigures share prices after profitable Q2; Dior continues J’adore campaign narrative in new effort; Harrods goes back to school with Beauty School introduction; Marc Jacobs spurs participation with sweepstakes tie-in; Fendi shows wild side for Furiosa fragrance release.
Harrods goes back to school with Beauty School introduction
London retailer Harrods is introducing its Beauty School program with the help of makeup artists from leading brands such as Chanel and Burberry.