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Scotland, Lexus, animal cruelty and Versace – News briefs
Today in luxury marketing – Fashion industry wants Scotland to stay in the UK; China regulator questions Toyota Lexus division over parts pricing: sources; Saint Laurent, Burberry and Dior deny animal cruelty; Versace helps a restoration.
Luxury Daily, September 16, 2014 – Zegna weaves bespoke service into multicultural film series
WSJ. magazine’s menswear confidence yields 30pc paging increase for September edition
Louis Vuitton and Hermès are among the fashion houses to underscore their menswear collections in the September “Men’s Style” issue of WSJ. magazine.
Bloomingdale’s reaches multitude of consumers through repeated mobile ads
Department store chain Bloomingdale’s is enhancing its “100 percent Bloomingdale’s” campaign with an array of mobile advertisements across several digital publications.
Luxury Daily, September 15, 2014 – Saks employees’ arrest for identity theft will not tarnish retailer image
Top 5 brand moments from last week
Social media is starting to get the hang of monetizing posts.
Increased Instagram interaction at New York Fashion Week
A lot of Instagram action occurred at the New York Fashion Week this year according to an analysis completed by Curalate, a marketing and digital suite for the visual Web.
Versace embeds instant ecommerce in runway show livestream
Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.
Nordstrom uses look book Vogue ad to highlight designer lines
Department store chain Nordstrom is showcasing its designer collections with a look book advertisement on the mobile-optimized Web site of Condé Nast’s Vogue magazine.