Giorgio Armani Beauty attracts brand engagement via iPhone app
Giorgio Armani Beauty is targeting iPhone users with a new application promoting its Acqua di Gioia fragrance.
Giorgio Armani Beauty is targeting iPhone users with a new application promoting its Acqua di Gioia fragrance.
Live until Sept. 29, the Beauty Playground pop-up offers perks such as skincare diagnostic tests and perfume bottle personalization services.
Joining the British retailer’s nationwide ad effort is an in-store activation that encourages “dressing up, dining out and discovering great design.”
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The department store chain’s latest campaign celebrates culture, creatives and luxury collections.
According to the report, consumers are shifting their spending to account for financial uncertainty.
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The beauty group shares that its division’s performance has been “hampered by the depressed market in mainland China.”
An expansive product range grounds the French fashion house’s playful campaign.
The French luxury conglomerate is in the midst of a financial downturn as its partnership with the Paris 2024 Olympic and Paralympic Games kicks into high gear.