Hugo Boss drops gender-neutral capsule inspired by martial arts legend Bruce Lee
German fashion house Hugo Boss’ brand Boss is out with a gender-neutral capsule, celebrating the talents of a martial arts master.
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Hugo Boss looks to the future with Metaverse Fashion Week activation
Through virtual gamification and engaging storytelling, the brand is showing off the value that artificial intelligence offers online shoppers.
Bugatti, Bentley, PVH Corp., Hugo Boss and Jet Linx
Luxury Daily’s live news: Bugatti names Sascha Doering COO, Americas; Bentley women in leadership program returns, expands to Saudi Arabia; PVH Corp. appoints Amber McCann to CCO post; Hugo Boss executives define equity for International Women’s Day; Jet Linx CEO celebrates decades-long tenure, multiple company milestones.
Day’s wrap: Bugatti, Bentley, PVH Corp., Hugo Boss and Jet Linx
Luxury Daily’s live news: Bugatti names Sascha Doering COO, Americas; Bentley women in leadership program returns, expands to Saudi Arabia; PVH Corp. appoints Amber McCann to CCO post; Hugo Boss executives define equity for International Women’s Day; Jet Linx CEO celebrates decades-long tenure, multiple company milestones.
Hugo Boss executives define equity for International Women’s Day
German fashion house Hugo Boss has added its voice to the global call for equity and equality, two distinct concepts, as its newly-released campaign explains.
Chanel, Porsche and Hugo Boss, Neiman Marcus and Lanvin
Luxury Daily’s live news: Chanel features newcomer Whitney Peak for Coco Mademoiselle; Colombian artist Maluma fronts collaborative drop from Porsche, Boss; Neiman Marcus snags exclusive on luxury beauty vet’s mushroom-based skincare brand; Lanvin Group preliminary reports spell revenue growth of 38pc for 2022.
Day’s wrap: Chanel, Porsche and Hugo Boss, Neiman Marcus and Lanvin
Luxury Daily’s live news: Chanel features newcomer Whitney Peak for Coco Mademoiselle; Colombian artist Maluma fronts collaborative drop from Porsche, Boss; Neiman Marcus snags exclusive on luxury beauty vet’s mushroom-based skincare brand; Lanvin Group preliminary reports spell revenue growth of 38pc for 2022.
Celebrity flash mob centers Hugo Boss’ latest campaign
Model Gigi Hadid, model Naomi Campbell and musician Maluma are among a cast of nearly two dozen celebrities that have gone live with content — captions tap the campaign’s “BOSSes aren’t born. They’re made.” tagline.
Hugo Boss, Cartier, Viktor & Rolf and Audi
Luxury Daily’s live news: Hugo Boss’ preliminary earnings show 27pc sales jump y-o-y for 2022; Cartier x Sacai to hit U.S. market in March; Viktor & Rolf embrace Emily Ratajkowski for Flowerbomb; Audi sponsorship kicks off at Ski World Cup, following multi-year renewal announcement.
Hugo Boss’ preliminary earnings show 27pc sales jump y-o-y for 2022
German fashion house Hugo Boss is reporting double-digit growth across all brands for 2022.