Apparel and accessories label Rebecca Minkoff is looking to interact with its target audience of female millennials through a Valentine’s Day event with beauty brand Laura Mercier at retail partner Bloomingdale’s.
Department store chain Saks Fifth Avenue raised awareness of its SaksFirst loyalty program by holding an event in the fourth-floor boutique space at its New York flagship store for customers and select media.
British jeweler and retailer Astley Clarke is enhancing the user experience on its ecommerce site through a redesign centered on jewelry education and increased customer service.
Italian leather brand Tod’s released its fall/winter 2012 multichannel advertising campaign that features images of the ideal male and female customers who mirror the brand DNA.
Swiss watchmaker IWC is upping its digital know-how by allowing readers a chance to subscribe to the latest installments of its digital magazine in Apple’s Newsstand.
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
Jewelry designer David Yurman is the latest luxury brand to use foursquare to interact with New York consumers as they check-in and out of famous landmarks to promote its Summer in the City collection.
Automaker Mercedes-Benz is strengthening its commitment and relationship to golf by hosting a mobile golf tour powered by the PGA of America.
