Through new deal, LVMH seeks direct connects to Tmall shoppers
To reel in China’s digital-first consumers, the French luxury conglomerate is further leveraging the Alibaba-owned retail channel, it announced this week.
To reel in China’s digital-first consumers, the French luxury conglomerate is further leveraging the Alibaba-owned retail channel, it announced this week.
For fans making stops across the country, the French luxury conglomerate’s maisons are hosting a series of events through June 30, 2024.
Viewers can catch the “Voices of Impact” episodes on both partners’ YouTube pages, starting April 23.
Leaders at the French conglomerate cite inflation and luxury spenders leaning toward the experiential among the factors impacting sales.
The French conglomerate’s subsidiaries, namely Louis Vuitton and Moët Hennessy, are bolstering their presence at the largest sporting event in the world, placing the brands in front of billions of spectators.
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Toni Belloni will no longer be the managing director and chairman of the executive committee at the French luxury conglomerate.
French artist Josèfa Ntjam has installed 12 sculptures in Paris as part of her residency with the luxury conglomerate.
The French luxury conglomerate is rolling out the EllesVMH Collective to mark International Women’s Day 2024.
Working with U.S. consultancy Superconnector Studios, the French luxury conglomerate is rolling out a platform that will translate the marketing efforts of its maisons into audio, television and film formats.