Aston Martin strategizes for growth with communications appointments
British automaker Aston Martin is restructuring its communications team as it looks to build both its flagship brand and Lagonda marque.
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Out-of-home advertising – Luxury Memo special report
The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.
Out-of-home advertising – Luxury Memo special report
The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.
Out-of-home advertising – Luxury Memo special report
The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.
City Chic Travel looks to foster growing affluent travel values
Affluent travelers are now able to embark on authentic trips to destinations around the world that evoke the true essence of the local culture through luxury tours created by natives.
Luxury Daily, August 11, 2017 – In-store pickup, credit card fraud are on shoppers’ minds
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Logos, Saks, watches and Saudi Arabia – News briefs
Today in luxury – As branding evolves, what’s a logo worth?; Activist pushes for Hudson’s Bay to sell Saks, go private; Instagram turbocharges the watch market; Saudi Arabia plans luxury beach resorts on Red Sea.
Luxury Daily, June 28, 2017 – 3 things new luxury brands can teach established marketers
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Drive personal experiences for consumers through data, segmentation: West exec
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
Luxury Daily, June 7, 2017 – Chinese travel and luxury spend in the UK rose post-Brexit
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