![Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci](https://cache.luxurydaily.com/wp-content/uploads/2019/11/Gucci-GU647_GIFT-GIVING-19_DPS_PR-CROPS_300dpi_019.jpg)
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.
By Sarah Jones
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.