Video still from Jimmy Choo's red carpet film
Today in luxury marketing:
Inside the Oscars dressing game
Each year, between November and February, luxury fashion houses look to Los Angeles, where a circuit of gala awards shows provides a powerful platform for red carpet marketing, turning attending actresses into walking (and talking) brand advertisements. But no other moment is quite as powerful as the red carpet arrivals at the Academy Awards, Hollywood’s premier awards show, per Business of Fashion.