Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity
Posted By Tricia Carr On In Advertising,Featured,Home furnishings,Industry sectors,News | No Comments{"ct":"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","iv":"0c44ca314ea745462c899551c28ee361","s":"1b54c32013ebbb24"}