Laurent François is founder and creative strategist of Re-Up
Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"cd2a51d262cf11a07f5560a9d2094b02","s":"461247d7b930facc"}