![Couple Carrying Shopping Bags in Mall](http://www.mobilecommercedaily.com/wp-content/uploads/2014/10/15385.jpg)
Bricks-and-mortar retailers are heeding the demands of shoppers and doubling down on omnichannel services such as order online, pickup in-store and same-delivery this holiday season, but free shipping still remains the best way to encourage online gift purchases.