Skier Eileen Gu is such a unique talent, many believe she will become the “savior” of the scandal-ridden celebrity branding market in China. Image credit: Tiffany & Co.
In today’s celebrity-obsessed age of social media, Eileen Gu is every marketer’s dream. She is a freestyle skiing phenomenon with a multicultural background and a squeaky clean image — and she also happens to look like a runway model. Plus, it does not hurt that Ms. Gu is smart and speaks fluent Mandarin with a strong Beijing accent.