Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"20e7157c04fdaba463b76ec5690ae307","s":"0f42a300e506338d"}