Offline trumps online when establishing a brand’s name
Posted By Forrest Cardamenis On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"d9b1cbc6199bb7588f440f7acec9c50b","s":"82bcd7fe967959e3"}