Offline trumps online when establishing a brand’s name
Posted By Forrest Cardamenis On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"630bc524169e80f6040dcbd150366b12","s":"bdc42741ea18183d"}