- Luxury Daily -
https://www.luxurydaily.com
-
Niche fragrances are booming in China, and global brands are taking note
Posted By
a Luxury Daily columnist
On
September 21, 2022 @ 2:00 am
In Featured,Fragrance and personal care,Industry sectors |
No Comments
Two-year-old Chinese fragrance brand Documents is popular among millennials and Gen Zers alike. Image credit: Documents
By
Avery Booker
{"ct":"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","iv":"afe32d3145920df91a311355bc6a7cd9","s":"b52aec74117fa2c6"}