The median price of a brand’s products is strongly correlated with its profits and growth, but acceleration is not as easy as hiking prices, says a new report by ContactLab.
According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting.
Italy’s Fendi is taking an untraditional approach to menswear marketing by casting Amanda Harlech as lead in the narrative campaign surrounding the fall/winter 2015 collection.
British automaker McLaren is celebrating its racing heritage with a limited-run of vehicles created by McLaren Special Operations, the brand’s bespoke division.
Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?
British automaker Land Rover recently leveraged Facebook’s new advertising endeavor during testing, enabling consumers to request price quotes on vehicles through an integrated mobile-optimized ad platform to provide a seamless omnichannel experience.
Luxury Daily's live news updates from Oct. 12 - Karl Lagerfeld expands distribution with anticipated November ecommerce launch; Jaeger-LeCoultre builds spaces for horological discovery with first Canadian boutiques; Mandarin Oriental Hyde Park helps guests detox before the holidays; Moët Hennessy USA promotes responsible spirit sales through PSA.
Today in luxury marketing - China slowdown weighs on Hong Kong luxury rents; LVMH revenue rises 16pc, helped by euro; Apple’s luxury watch will become obsolete: Tag Heuer CEO; Ferrari to be valued at up to $9.82B in IPO.
A good mobile marketing platform can be the key to building solid long-term relationships with your customers—long after you have completed the design and delivery of your flashy new app.
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