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Apparel and accessories

Fashion celebrates the Year of the Snake

Burberry, Kenzo, Fendi, Prada, Miu Miu and Gucci are among a shrinking group of maisons activating for the cultural moment.

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Marketing

Top luxury campaigns of 2024: Chanel, ‘See You at 5‘

Envisioned by Italian film director Luca Guadagnino, the French fashion house tapped into the power of cinematic storytelling, delivering a campaign that featured the newest No. 5 fragrance ambassador.

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Strategy

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