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November 20, 2024

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Automotive

‘Copy Nothing’ campaign defines next era at Jaguar

Sticking to principle, the British automaker allows brand founder Sir William Lyons’ timeless mantra to guide a rebrand that embraces “exuberant modernism.”

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Strategy

Follow @LuxuryDaily for the latest in luxury news FREE

Are you fluent in the language of luxury? For content, conversation and more, check out @luxurydaily on Instagram, LinkedIn and Twitter.

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Columns

Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury FREE

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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