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New York Times Co., Adobe and Twitter, seeing dire need, debut Content Authenticity Initiative

Cri de coeur: Is the Content Authenticity Initiative from The New York Times Co., Adobe and Twitter an answer to the plummeting trust in online news and information? Image credit: Adobe Creative Cloud ps_zeus Cri de coeur: Is the Content Authenticity Initiative from The New York Times Co., Adobe and Twitter an answer to the plummeting trust in online news and information? Image credit: Adobe Creative Cloud ps_zeus

 

LOS ANGELES – The New York Times Co. and Twitter have joined forces with tech platform Adobe to launch a new standard for attributing digital content.