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New WeChat Luxury Index sheds light on key performance indicators
Posted By
a Luxury Daily columnist
On
September 28, 2018 @ 2:00 am
In Editor's Choice,Featured,Industry sectors,Marketing,News,Research |
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Understanding marketing segmentation via WeChat. Image credit: Luxury Society
By
Lydianne Yap
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","iv":"f16567f6efdd1f0c2ac210447c32371a","s":"382f0ab85c22dcc4"}