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New WeChat Luxury Index sheds light on key performance indicators
Posted By
a Luxury Daily columnist
On
September 28, 2018 @ 2:00 am
In Editor's Choice,Featured,Industry sectors,Marketing,News,Research |
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Understanding marketing segmentation via WeChat. Image credit: Luxury Society
By
Lydianne Yap
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","iv":"2095c85c070ce4b8f2c30bdd0d46fccb","s":"b3afb8e0ca0fe8eb"}