China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
New ways of marketing luxury in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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+sGbxCnBOJBxM0+NJiDvlsxTQv13fB0IpX39avtcCA04DTv0DZg44zBhmIbmO+aStdcpMvRd0OjJ3o2YDzG\/zKu7VZZrIOkCe98lGESC\/wRv2dQcxjOQAZ2gEfRZo69zZwtZA+zn3GLvhi+y+NdxOkYx11U+VXnRzo6t3tfgB+mspqUDrERJhL1CpapYW4b2R0KFLOn0B7qBKlvDb9DZ36Sd6Mux1hoQvzxb5amxw1Nv5K\/s2Q7ROALl\/44r5yWoVKppk0EUHCrC0M9FFmBSXB85nS+Q+L\/3ZljUsa12sUn1w38dohn9IJw\/Y2YrJ63YAiSJ0gNRfVS73o8s9lGVL4MMijP+eIB79NZ9voSujuYB\/kZz60tzRygJeoaoJdOzjpoSZDBIozrLSLjeOneFhHRwgBJOashAl2IQ3wzht7N1ZYm1fLI5Rs5nd9LMf+uDOvLEN\/mT5BrsZX3lxnzY3Kqi5yIc7dGRoJMmbq5O2rHCyrfFYjLa9RDwy6J0OSs11GwJZXkN\/2X8R8imAVwFiOlvOtusg1VfKaoN7gArtssqaoxmvE89VzToOpH+wl+ZoQ\/BfJt1IJotnwnG\/y7PMi65mUCYFKUMESDGoF3LVHU+9yJHtEvTX+oDmJ5xjpUJF7Kqc28gAfQB3RWFGfcZw5rljq6+rbuPGVP3hgQBaWboHqLgzhZxpHWSPoVTF6r7dmUQj9MWLh5yzycbRhgPUUzSt0mwBEs909AWhfRC9DM09FyhgBp9HcZliaWesC6NTANP+wBD1rsZW6nH09wweVg8sgie91AwhlAsuUt4aOF2UaFSIQ5wqmASqXJ7qWJeUqwdE9y9AjAala0x1gM1mWK\/3KUOlgJCDxdBWh9d0Rtr0h3BJzfQJmT2WDF7mk1uuT+6ddF0+3vSrbBjeDsTpBJhxPMhc352T4DbNaCE8ptX0Mqv+vW+Bn+NrSz9PDwJTJCrFjRNKkOupqXx\/FpUVxw5Qm0nJdM+uGBn2DGSstC8qYvux3Kblogf6yFMTva9gJVTvFDoIxCo3bpINTUahi3yLJ\/fO6X68nj\/attgKDxt6TEm6QVpRtBFbAff+1YEUf59N7MdE3DrGuzCSJDSam3Re33IIcPQhhb5FQJHWOGwDO5XQrySlKADlgrY5iN8l3xfj9YlC\/kPCVCH5HdQBNXGJLrPqcQT0MWvq7P\/jahkcVO+GulE\/0a++Vowqdu1+bQLUvol3hGOtJ3iLNTHGARDrr+pJVyxW4xfgWEIiudMntuvZfJXgZuG6\/Rrp18ldzJXVzCS0Hu6jN4LhnE7dc2\/H7hUnK0LBtTrK56FErJkTyb1cHHCTiAQXM98qFJQjpdz89KeqxPvJxrk6Dj2T4rjD6aIFndzWe8sYatYRMNqzxWvEGm3Q9o19o\/iEEn8wEwWz2RRUvdUyMSB4O9i1JeyPnC46T3fncS3PV1eBb3hKi3CnvsznFycpzmB1Np+1FKkNzBZrZ2+5uTHBNu6G8T8KAdpWLtBzN1UtGuQZRXnIo2tTPbwjCQIcpAlzIB+DU9hvmEtxc8x3c4NHDT0S9m3yuxjobxt4H9xWYRml1ozFQGMs83ajZ2lNd\/lU7Xpdo1cNJNq+pRCUzCAUB2kYGMRULvzZs8lIKpZHEMu9Z4PDZNmRLMLFA9nFqHdXSf8fXbnHZNMG7Re9cNX9Wj9wXSH4vdnLkJ7J0tI8Hzy7EO8\/oe5NIgR8F+DCnz5iQsKMRHpQ\/KHpoAIZ2pQgOGEYd8Rjel7vY6ue712Eq8fCKOb\/UJjk1VVp316ODL7W115uBwxShRx92TEuVmt5axB2t942wELhgJzaJ5kqf+jCNT0SnbIWAEEanWgxb9\/jdDgcTbJgHXd97EmTSuv9uOy8WWOTFPqa2FhpZAudK0M2m1VsJTbT7Zgq8aLrFIRVIVPpvKhVNBh3wHi7Rhd\/JOAeufVxxrskm3TdC9ektIP\/zLC9eUpoURLyzOYXdGxq4Yf4weQpa7OojBWpyf1enEl1DrlqBq2sdcvuVfr4k\/zJE1lZB1w7YJlwZ3kP\/SS7+TZYSx\/I7fcAsl5\/wzXVft5mQpCUxyV8H5tP8k1GUKoHQctTejs\/yVTzeGQeuiagt8WmeBvx629kbJSr\/e7uXmz1PKWJr43cH9CtVBIMUrerrn4584WF4dxY937ryZRGo6eVwBqsPBgoWObRNnFRqU8HyD+TNFSGy5ocan8JYvlrUgMbUPQyISI8mVwbLrKe1KGLnsrf3czHA79kgMBRVMU1qSeuol4mONC3b6lA0S5jNeMdVOnDy53qx4aiD5kzK5\/zwWcNxMJYmcAK11Yu5e1sGuwNvFeaqnKUTa4V5DWlnStpc\/TsJH3hUmpjMk2N+aHeTpHyXrnh6OEDbV\/7z2o7rhQsRhBXhffMJaLnR+rqq2ItDiMznxup4SQePLJwy10puLPayCnahcQ0kot21svlS38L1dQaPWiC69O+Rfs4071i2CPLkwZfgwDLX0lKKO2woRTUc3FXLubfvLkr6A5QKHNPmEmPjkBX2MvF2CDXU9Uw\/dTjpJbIOBa8wL42XtJrci2UBRhb+sml+nQxbzoz\/LY7K9cSoCefq5Mqi+9gCjoKXlcpAh7agJ5w9y6xB6Kr3bSQBTf8kSbp0ramf05GhNUNjwyHpzmU329wTu2vWut6uBQkegFRXbDGUIgLJ6mf4Ts9A+L9BWHxra2W+b9yfDFCAlS+wIOEXXz3QdyKmeRAVBshgd2mvj0aia3AJa\/inHomqM8PT7V87o528F2Dim6ZD7J\/cSgTOINEECAoaP5os4IiiBpcI8HUir62QVYOWkYcct6tnfXMcYsN5185\/vOiSFzXfTvq8g9+Fdf3AejrrAsKkn\/kiP0KyuHKEURklLuYdHoNNLh8HEC6pDu5coKVHvjYitMAw4bjwvL4ko\/35CjPwZuXRI+KIgIcdp5FFO3GFdWw7Y235GwvUrXXuw9oEg9Qc8+almim7UpTYnPHqRp4q5iw01aeH9G6nfcGMGxxQme7dCfVOmI0oGFNbk8Amc5qgty2vErNtsjRiutl2ntE4xB2X+YeVv3bSyj10uFqGk10JTXOtg7Vx9HVuct3YHtv9BHpnH3FkKO+nw+MVFVquVnJkSBHFi+E2\/RI6wg9+8bMHzZHAymYUwZv8i8o\/5B0Cq+zmkGKhef\/R1URm9P77q7qFNU53tqAaEu67Cq2AWostqPsyJtvjJo6Rp9ifXGuTM\/Dg\/n3kLCwNwQgkEHgLxVW3Z+f1CPnPpEK0VsQspkefzGcsMeUUSYtubxZPNZXYtFgiLhevjovYDOyXX1+ydcWw6sqHjJXNtOoHfpsjE\/QgMfCuXR2cmyU0e5jPmUfW3\/3xPz9TkYcglTgZRi0DfaTW+N8oQXHZ\/vjREH7UH5cfIi6P9aThrc8MqQtOugYzlnKdsfDcKKUuotdiKQFQQ259KsMdWtIXbxrvJ2aKZ8VNQyC0Qc+z2QTsj94hnSanjHZYa\/ixOtOMQnjW236mFGIRBmlKzGvnhLGtNHR3ruh8zVlREwvMP5G+LFdwuKFfn93UB1y\/JBotFmIVXoPh5kDkhMbFdaVXrjDcqtTxEiJiWhBDbJ\/fXj80HaH9gpDd6L5zqhXRZbWbhlPY1q\/EWLk4g\/ZywYg8sdra2fh1unne0MPUi4pYmR64yfS5OFj1yygPz5\/ynBnlUlSKMP3f\/M96ZODbMwHG0jzl8kFLfjBsoaNLJybwXdF5s1I47enAMxBIftAwx2vFA8Fm4C82Fjj2qsU6Hv0slGtP128aLBgoTHdshJjhB1fD8Xtmud+3UR4UR+lPPrNAKinyUXJIthXuVmIIhG8\/5zEfa6pI78dy2WJREVNp4ky1J3W8m\/Elc4prJnxAtmIvdlX1N49uYdRwdfepbhlPoD+192+0NTFboda0IrJI4qX6ES+I9W76CbE1VL6G4fsQQ3g8aHIggEqkPVpnxqCuq06NoQiowmSwDz9n4zBEad6D1S5E5IUaMHSpZd8Q==","iv":"b2d68d9b22f218b5016a9d4c0311a0a8","s":"587417809596565f"}