China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
New ways of marketing luxury in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"a6d1ca2d4791b6b0b2698a1f2297ccf4","s":"3882667eb6a16c7f"}