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New ways of marketing luxury in China

China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga

 

By Adina-Laura Achim