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New luxury, old luxury, real luxury, faux luxury: What is a brand to do?
Posted By
a Luxury Daily columnist
On
September 23, 2016 @ 5:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
1 Comment
Who's smiling now? Vineyard Vines and its ilk threaten established luxury brands
By
Pam Danziger
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BKsbZMwlWFK2AWFkntox067z0ZAt0GCVgDh7zIYvYorF5v1tmyGc5COAxjkuZeF7z8Vc+SAaYiED5RG4WkgJq7nsRxwEe9nQEhDZ9nfRdt\/xRiVHZdhI5GRRDKIDIUX4z7qROhRDsZHp0G4CU0nURJ3FrtvPrZjQGJCt9ZmHclS0yp7megh4L5ChVDvyWoL+8l2z+q++3RJ+aMYkaAFohaySsPFoNDAAvC8bMPVJFEJBsAmnV+NwroHCkgFrDTaRAx+jeSbcU21Uosg7ghO4J4mZNtCoc3CYbIDnovFnVvsDi9yBo1Y7i+NqsUUVwfTkg\/\/pDUit1d5Om29+sEE+j7OPZyBQjZJyrEZZKzdJsdDd\/GPVav\/wnKh8bKiGQEvV4ntLGf3U1BJcCKwoO99WC9biciWBDV3IEY\/hWlCraCLmxgPyZtnmAlVlrEYNYhT63ssZ\/pEAglyMG2vBXQNOdYV3rOfeSO1KFGncffvmZbSHTdr0Eu1mKd1b2Z\/2hMuUpDW1rI4fnguCUQdE5gQ2wkoZY78P5syr5XR60q3oQIFB+Nph\/JmkcNKIZ8lHEFrFtc9O2bFvLxcUPDj4EHGW6xTzgVRkd\/Amj+Ou83G6pIBaHjGeR+o4IjiUwEuNEkesWLeWKlzRQ8ulLw0nGhjA52jOkxOzuWO3iThTrVi6Ts50iAiwbEIyCNYcpldZxbc6SSZX1Fy33GZpeE3taxUMJt9eiiJqgMsyvzQvqKzzq8RYP+tEqaWgBw0Fm+V3Ynz4VKSkL0qmJlsZZj+tCF7uVf19CjBgJ5YOLI7Uobo5JCYuNdJJJ\/h\/scbeE4Uz1bMzp6UMIvnlTev8wVbgERlj1BK7eUonKq7ZHKrrgvNrKa6+bmf+ary1l379d4lf2ZwG3e3PqN1ETtq1fHGb+4Qw4fjUxYnyOS6l06lkatJIVduX1ZhpEfWc5lowq0FxrAOKR4fx7L4NSGkBG6gN6e+WzFPHoq69tvMjtNEs7MRWj1jQ8yySE\/6zxLe5863mKQDcCPP193oNf1OYmfsMr+XkST9l99hSEqS2TR1K4uNpeKfBBEMhisZyN3RB8XJynNTdSsrOAP6INIMIum1DXM0JtewaahZjjHntCsNifur+5akX6HGn\/gEAgjCA7HmlKKia9eeZrkG81U3WXWxX5moBcMYVD1yEHQqoDfuIyrRAibH0soQIsOl8dcfWg7dRaG2EJtN4CERfhkAVfXMx5HycPKJCmX5m\/x21AIWO9vQEbw3sPhnb4Qsfh+1Dmg54MgHOK10aB0kIlNt9knr4Cb7VOk0GGUA+Ei8+NuSOnnZktC5CqnIFvUu1\/J829Zw2ViERPYBL1zCaDnVA+6jkjbPPtJszquAVDzkY0Do1RupaTuEqdy3LT6fYw8ANjj7L3jHwMWk+vY1aiRgeJUyj+dqVhjHS9OgPPeAMwCgMXIlJ1C60922gW\/ZrS35eiIplMau\/RTyPvV0nPEj\/vWBSGUVDX5YYj1JWYTY5aPG905sayBOqpM6JutrjfUWwuXfYML4zCLU52rVLsIxAujqccoyJVpWpP\/qN5fSea1Wa4hCGzVgOD3ccmoK0hvnVp2QrYVeIhr9Yn53AbHW3sJ2sujas28tmNcEc9D6+sRk+riRr+7p2C7JpAIi3I56TgONOfcNPrRu9Ayi\/ncB2dciTxJ02Z8Nopvs23up8bitgTJAY9VGQkMaCm31jbl81ZOwdV93MWDfzwB2VPoQYo6jsqJ1CsWcaU0tmAldL7jD89SXwdSNs0CFhz3j\/dtT3VYEt9Zkl4lcdtSByR\/SSe1mu+4m5FkggB3OitqgUOTe8kCZnc1ID\/5VatKRiDk2e1KWI1orHwDYpXlsN+g9OPscpAFagi8cbiko1q2wR\/EmbVSPiYrNkiylDBClVAAacj+TIQfpU5QgZT7l37H4x3VqWD1pijWU6yGECmUfgHyhaLZHwA7dLmukOLzE1nckhgcR8BBnp0jZmc0Wrm1H66+RD1HRzpGq0SepdL4OGMKqYzHTzEeo30d1iFi1K88sLOeuMC624gpOiPAOWfRqp1T2xX49lTAU9xkn5oYLiw96pR3ZAO6Rg6kMaCT96xwTg9IKg2CTUldH7VSi2Wni7UR\/+IyltO8tXODPty7bySlAXJmT1rw852Hge+E4o7JcoFXM5a8hQ6h68RzazH16d5A60AO3TijYaT4KvBLukbmWXC+PQfy6DM13CJJNIlmsDWTmmizKONVf2tBfZGbcVlo\/IaFT7r1prP7U8\/zILeodL1RHAw1a+pSwxuEWCxwKKH3F3V9p1xCG4OWlpqx0\/feBjU11vFSH+oQfVmsGz96RotVDx9l0tF5SVmc2sbV56ymDkafWSkhzeekO2e14oVFJupZFjvISZ8XoAGexI3rJ4GPe01bxs\/+PhKuVXmI2Mm0ncveKeKdggzKM0YhiTc0ev44cS0NLjbSsCxwZagJbXsvJxd0lfZqOKVEwP4YZdoELpizOTOyGsXmBBJszhOtbbgZ\/4NxeHt0NCyqIUNYUZS7qa3+QE1p2rB7f5PWcQkp2C\/e8r37sqbFEurSg+8DTrn7Du7S+TYsDHZMr8gDmnK2P+ehwyZvWyg1VvPT7h74KzMBg4PS2xtwT0buntDI\/axktqxaZGUJHf0idkJlO4vUTu6Opp4\/LAhzM+kb31nwtb5jYCP\/PvI2USbkc3nb0F3P+yDiL4BbJTjq4CVgWBLyKB\/9AyrNjknyZ2xkplHdZV6HzGftMtx9utb2LXSygyIJRheneiRC8KFChM++4PVU4qytSLZ8unJvfaIuQpXJ6CRYRKGVUGwAgzrCU2xSFZgq9iaEigBG0akOl9SPlnnoNd2BrQREKbVOzVw4xKCKKOUz07bMCvj+uVuhR2gcEYLrxPtb+B89lZxuItUAWGqIZD+uXHg74PawB3CI9IxujmP9QO33lYZ5BHSrZopY\/zsjv8yHBPdI61iAWo4OfJjjEmYj88vzRUv8qBJnUzkerjyJhQ\/VcMmuf+JbKX9YnT5PZFRaNrky3Euw6rChX+sHOCBMp0qaBl2ovMFfy5XeUOM8P5QlOMBZ+3yCNRvQWnF2fmXUsVhc+nAR9PQjcxr8JVNBAem7IJW+vHjcYL4n\/C0fLArjnRCkZSDuHnuB\/b3oCBhoY2J4DJqKezTzHXuIbTpDtiEOI2swG0wLY99RC31XlvGQ8yhL6ViOtjzxpNZxHZcLZNvFI+\/qv+QMEtRYNmkAmZgVgp4TGcnQxxBKXNPl60721Auxiilqhsll9yLNHt0FRdIzhM4kBg\/aDXGHK8CywfyFIHFq7iwAgvtOHy8uR63MWiq+lrcYoWt52tlaaDf4fuSKXcZ2+Ab3SpEeSjK2ju5KLbjojP4hAN9rlUo4es4yh7w8KAX5xfERzu5XYEiYydmKNOF0e+NzH6\/yN2yk6YQ3JNHYpqEC3Bk59Gg8FPTkROqmVdv5d1vuNyiYMrIca+HxpB+oRvcpRyN3HDd3OKxrNzBmjFBYUNnXIRe07GJ8DAeyj4wloH6DiigAFyjy9o2K1DhgtcgkauDns0PHdqvUGke\/9xf+ReH6Ktw+snXOk5f07nBz2IgNaqTlwCX7fe2zp\/AVx5a\/i9oWqdhULNa7FCMqrbLSnPsto4OgOaYiaiicZxT3RDQTZbUcVvydOfKegMIzqBl12QB4278KiBhvWOe7yjDKf9Q3oP2C8KJwyYU2U9NrXKe\/iYnuZkwV75QpQAtQ5jYZIQEWz3RvpAjuYKtZlXBKW\/mGE6IWiMyByisxeucQUV4wXZXKhYecmfkcurg+4NFAI1PtkRslaPGRz81Bg0V\/eXlVlMbNk7qsPdWSeBm4UtpFFiNZ1qBCPNcMqHTwVoN7Vp6+xLlRcIOCRMxD0ABJyVopmgcL3g7puXzokceW4P0aR0l1\/Td9wAlPWawr7l+A9HAjd4xDth32bcP6DlviB4rspVKmMFqXSgAMS9w4JvXoYEnrPtQJUBZR2cSj42qvcURv5xi2dNBfcGJCwifGIfeHItNy80tyALgHx29EulXVekXvwfeCXF5ApobMf70SKvlnIczbjyhNDJ8nav\/nRk5e7OCcxl\/Bt2fEbpBPTjgtVqbPG\/yFi3Rmrs\/9fcy70S8I9+abpAO3Dxsi84SJ3JN+eTsHvyEFJNFb+gi\/YdBGBDeSIP476jqICLYP4IMpUf3KMC51YzIZlvOGQ1lUyWOjhpVxt2\/OlZb57KiZn4ArTB1aP6i2a5j3LABN73UMoDFRBiZOLUuZCf9lGYbvTauAjXv51I2UVONJqqZFJrHg0kcsv3LssRt6OTFskQvTVWVpcJWdONG2YFFe1vmIyJnK+HtZZ61XHbh7Hgb03QtyE5RwoAqjDjfFlkRmxsCg3sgBmJgS+I1hrYaPexvwu7fTqfDZZe9hWhTnoDlh1hhSPVU7PZlZFCSffVA7lIX5pMaXr4im6E0CqppEqk\/awTazOLQ6bSKM2aUFWagpCS8Yjs70hwoR6V5WIHNCnZJY2b+Ckhlsv3P0J5y+kOV2AcMtgdFfxdtAgPmONrO4ipLchX8+tr8rPAPkwz5GEhGzzgCCFEv\/ysNrLYeYe5b9AJiX816iBSZpCR4BGKpcWywIw4mkTXCjoLq87bGzeh39OVnC5nSYD4Hd0TthTQeblkDYhxbWifoBGTU2f3V9oyXRugvSVvgufCmXWFev9GPWbLHnCbicTh4TCWF2HRs\/QwAnXYZwCwahPsKN4Nlgex55kLa5w3FQdmw33x0rIaYhFxIr3HP2BigBvZcHwx8gcqWUXF2W+y+tccnlIyBU2idZb4reHEfvCrtaE\/NJvU6jl3paJO\/hOylPe1rhz6fMZ+W5ReUUlkNGc2pU4dKboe3EYoSqdOB7JpKgF9gqA4hZrB4rdB141YlDbQ25kVY93Y1prh18MvjwWOIOsDE1M1uEFFMGRdBD7VyevbmZa+phg7V9T80yALvV+vcVHR\/j4ngUdpbOw7vGNAYUOwp1ZJmUAm6z+Pc3eu+B1kdP3hgCcAl\/iRdEUb15Fvqj4RNPD1DDE65JBdfHWRCmi152gy5c80K5QyKrjjr+K6qW\/lmCQ6cJP4fsVzVZVugYYeTwNJfP3B+8htMDgwl41qxIioWeRWk+CH1KoqYHeOV4TpM0RRDqs605\/hnjZ4Zd7XsGz\/zjhb8t22zHU0jT9wp3AMkOThgwQuyXmMPorIULGW7TS7pnB\/mIUSD1kSEBq8fKB\/jtxUF\/ES3Z6S6bPNSiU21oP4BmpURo3hfm+G7M6iNj8Z8M1iSoFPKzjPNVnLHJzzQ8FE4ipZ+hPW4OsEsGnXsuDlE\/hutDPSnMn1OfoKzTiynFz0Os3pMHSx6RVJSNnds+3mfkCxtmYjmIAkmVo7hloDfe4bfd9Us4xgud5J\/G74jOJH9v5tIrsykxJbYf\/Rs5Yl\/luFl01dLdkb4856gqjChV89KBp6tG3iM\/Vk+FNyloJyDkTi5pE\/tYhiq0TXkUyKmF+gXb0VXTWaA4AzOFVjy6q2FQabwq5mvYSnJiZURwa47kTi3lmfphM+vqpSlM9\/NrRNf0laGgxa6lvabBjemWLyr\/bkOjpVpRVLzRg1rsPcHFNogrMc89\/CZKpUrwVtKniuaJYz9LKNMFevbtBR9+iLLSmQhCRS2V8PovEU1yYc\/sPQys0XJbiuTM6kLDv9iq2uBvljcyQuzRsooeBV8RlXl3unJJyPMK+Hfvwd12fNMh1vdCzUegfIgSOFuhoqhf9yMp\/z\/1skPWmuj3UqyfAB+jFanaHEW\/7M6q96M\/4HCNpwrh5IgxI5pUF7UNfyGypDBobzPlJhVPMw0QldjTlE5Fn5IkTnl683qaN81Dj0LR+y2QPXJagBCrYyyBs\/EULboDWh+0xlsQ81quVom4aSkbdeLsP+FxrYyxSq2W1X20CRNffNkfDzBPYGkDliX7d1LuffGHiSYaGQ0Cyc29xzjLteuxt8fqFHIHmhIgsiy1RuHjE4tY+ud6871hsD6Cfyzuc4wUX7SG7dt87S1DlaWQGupkeXphFPT93PWwy0TnJ\/LKApvjAPvkIb2k3DjeBF8tXGGD0Go+j8l0Oq4bfhJYZhQzXTaJLm1vtwzsIwFHhD\/rv\/mOwpAkBZV8fbhA+NsASus9CdmXlo5xTD6DF3C1gbiTls\/qFjaCg1cFj3sfuxmywOV0ms9LvDdVYsjmxpCSTmGqae+pzlI51HNwC1GILuDn+fTBggFlh\/sRIICeo\/Tb5ZaElYAj6kDNlrh3LgKvlCy8QE3Ysi2s1OUcbMy\/k2Evp7IFO6uZzXYrJn0eNS9GhHwRyHDynsXl+KO\/k8OFqkSjUaoYwHlPTIyAxR5tUTDofNbbz4f9giprxslYGUu1N9cRWkywTG1r4aFc5GA9GKu2uTJas9W0Ib6rcLLv4w==","iv":"bea61a236d4f15b55ecd8f7e07e2b6eb","s":"1f397e3cc24a6e4f"}