Net-A-Porter’s invite-only social app builds branded community
Posted By Jen King On In Apparel and accessories,Featured,Industry sectors,Mobile,News,Retail | No Comments{"ct":"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","iv":"862304615179415d42dfa89efa5a6e99","s":"78536c1cbcc9dd17"}