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Neiman Marcus teaches us to differentiate or else
Posted By
a Luxury Daily columnist
On
April 10, 2019 @ 2:00 am
In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail |
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Jeff Hasen's new book, "The Art of Digital Persuasion," focuses on how innovative brands use new technologies to influence people
By
Jeff Hasen
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","iv":"73dfd4b8684bec03ea2b249591ae9a90","s":"3c3776efb24751c8"}