- Luxury Daily -
https://www.luxurydaily.com
-
Neiman Marcus teaches us to differentiate or else
Posted By
a Luxury Daily columnist
On
April 10, 2019 @ 2:00 am
In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail |
No Comments
Jeff Hasen's new book, "The Art of Digital Persuasion," focuses on how innovative brands use new technologies to influence people
By
Jeff Hasen
{"ct":"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","iv":"46b1e65d6d7d36276e9a872088352d36","s":"6377ac3647dc3f7d"}