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Neiman Marcus teaches us to differentiate or else
Posted By
a Luxury Daily columnist
On
April 10, 2019 @ 2:00 am
In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail |
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Jeff Hasen's new book, "The Art of Digital Persuasion," focuses on how innovative brands use new technologies to influence people
By
Jeff Hasen
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","iv":"9f702914d5e4116699af666c2811b615","s":"5f4b70edd2b8bed0"}