![BMW campaign on NY Times, from T Brands](https://cache.luxurydaily.com/wp-content/uploads/2017/01/Screen-Shot-2017-01-19-at-1.49.45-PM.png)
NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.