Multichannel marketing brings average consumer spend up 14pc: study
Posted By Rachel Lamb On In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"9a13bb069958f622d9eae1068afd9054","s":"f45e1ee1594113f4"}