![Mulberry spring/summer 2015 campaign image](https://cache.luxurydaily.com/wp-content/uploads/2015/01/MULBERRY_SML-BAYSWATER_DPS_RGB.jpg)
Today in luxury marketing:
Mulberry sales show signs of recovery after difficult year
An ill-judged strategy by handbag-maker Mulberry to move upmarket and become a rival to luxury brands such as Gucci and Dior backfired badly, the Somerset firm has confirmed, per The Guardian.